Web Content Management

A web Content Management System (CMS) is crucial for your organization if you use the web as a strategic tool in your corporate communications. The more content you have, the more difficult it becomes to maintain it, to assure quality and to keep it in-line with the corporate identity. A CMS will allow your organization to dynamically publish to the web without having to employ technical staff for the publication process; the system will ensure that the proper workflow is adhered to and that proper quality assurance is performed.

Publishing online content dynamically through a CMS is sensible if your site is going to be updated on a regular and frequent basis.  To respond to the need for a small content management solution for multilingual websites, Mesh has developed a small CMS that is language independent and can be deployed in any language. Please contact us for additional information.

In some cases, though, we actually advise our clients against the implementation of  a CMS because the nature of their site does not demand it and because their budget can be better invested on other website components.

The following are some important considerations if your organization is evaluating the use of a Content Management System:

• Publishing workflow: If installing a Content Management System, you will have to think about the publishing workflow for the information disseminated by your company (both internally and externally). By establishing a solid workflow for these processes, the delivery of critical information to your staff and customers will be greatly accelerated and communication will be improved across the board.
• Reduced dependency on IT resources: An integrated Content Management System that can be used by non-technical staff such as corporate communications, public relations and marketing experts, represents key benefits because it assures more timely publication of important information. Furthermore, your technical staff is no longer bogged down by data-entry tasks and can concentrate on technical issues.
• Selection of appropriate solution: There is a vast array of content management products available in the market today. Mesh Innovations has experience with several of these, and will help your organization determine which one is best suited for your particular needs.